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Apr 27, 2024
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ARCHIVED 2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]
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BUS 470 - Marketing Management3.00 credit hours
An integrative course in marketing, addressing the process of strategic marketing planning for new and existing products/services through the use of case analysis. Management of the marketing mix through the marketing plan is stressed throughout the course. To be taken as the final course in marketing major.
Prerequisite(s): Senior standing.
Click here for the schedule of classes.
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