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Apr 19, 2024
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ARCHIVED 2016-2017 Graduate Catalog [ARCHIVED CATALOG]
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MKT 688 - International Marketing 3.00 credit hours
An exploration of the differences between markets and distribution systems among various countries, with an emphasis on the social, economic and cultural factors causing these differences. Topics include the organization of trade channels in various cultures; typical government policies toward international trade as countries reach different stages of development, international marketing research, advertising and exporting.
Prerequisite(s): MKT 570 .
Click here for the schedule of classes.
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