Apr 29, 2024  
ARCHIVED 2017-2018 Graduate Catalog 
    
ARCHIVED 2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MNM 550 - Fundraising, Stewardship and Philanthropy

3.00 credit hours
An introduction to fundraising language, story and thought processes in order to begin a successful fundraising campaign. Students discover methods to assess fundraising needs, maintain relationships with donors, research prospective donors, set institutional financial goals, polish writing and presentation styles and nurturing potential donors. Strategies to utilize a volunteer staff and board members to assist in fundraising will be discussed. An introduction to forms of letter writing specific to fundraising as well as grant writing will be included. The principles that undergird effective fundraising practices will also be reviewed, including the historical, organizational, legal, ethical and theoretical contexts of fundraising.


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