Oct 03, 2022  
ARCHIVED 2018-2019 Undergraduate Catalog 
ARCHIVED 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 378 - Sales and Sales Management

3.00 credit hours
A survey of the basic principles of selling, consumer analysis, sales presentations, leadership and management of the sales organization. Emphasis is placed on the selection process, training methods, control components and motivational factors for the sales force, with an integrated approach identifying ethical issues, societal values and leadership strategies to encourage and enhance behavior among all individuals in the sales organization.

Prerequisite(s): BUS 368 .
ACR: Leadership, Ethics and Values.

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