Apr 20, 2024  
ARCHIVED 2018-2019 Undergraduate Catalog 
    
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ARCHIVED 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 455 - Promotional Strategy

3.00 credit hours
A study of the theories and techniques applicable to the development of the promotional mix. Topics include the analysis and development of promotional objectives, budgets, message and media design and measurement of the effectiveness of advertising, personal selling, sales promotion, public relations and publicity efforts.

Prerequisite(s): BUS 368  and BUS 372 .


Click here for the schedule of classes.