Mar 28, 2024  
ARCHIVED 2018-2019 Undergraduate Catalog 
    
ARCHIVED 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MED 277 - Broadcast Copywriting

3.00 credit hours
The research, writing and preproduction of radio and television scripts for public service announcements, station promotions and commercials. The relationship between writers with producers, station managers and advertising agency personnel is studied, as well as an analysis of target audiences.


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