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Apr 20, 2024
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ARCHIVED 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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BUS 370 - AMA Case Competition3.00 credit hours
This course applies marketing concepts to a real-world marketing situation. It will foster a better understanding of the marketing mix, market segmentation and brand positioning. In addition, it provides a forum for students to sharpen their thinking, writing, and verbal skills as they develop a comprehensive marketing and advertising plan for a major brand. Students participating in the course may represent the institution in the annual American Marketing Association Collegiate Case Competition.
Prerequisite(s): BUS 368 and instructor consent.
Click here for the schedule of classes.
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