May 03, 2024  
ARCHIVED 2018-2019 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendars
  Course Descriptions
  Graduate Programs
  Business Administration
  Education
  Leadership Studies
  Liberal Studies
  Nonprofit Management and Leadership
  Occupational Therapy
  Academic Regulations
  Admission
  Student Expenses
  Financial Aid
  Student Services
  This is North Central
  Directories
  Campus Map
  Archived Catalogs
HELP
ARCHIVED 2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKT 685 - Promotional Management

3.00 credit hours
A study of the theories and techniques applicable to the development of the promotional mix. Topics include the analysis and development of promotional objectives, budgets, message and media design, and measuring the effectiveness of advertising, sales promotion and public relations efforts.

Prerequisite(s): MKT 570 .


Click here for the schedule of classes.