Apr 16, 2024  
ARCHIVED 2019-2020 Undergraduate Catalog 
ARCHIVED 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

LEAD 370 - Marketing for Social Impact

4.00 credit hours
Effective marketing can be alever for the creation of both economic and social value. Startups and existing organizations, whether focused on marketing goods, services, ideas or values, need a complete strategy for maximizing social impact. Social entrepreneurs face a unique challenge in not just identifying a market opportunity, but tackling a neglected market gap. In addition to understanding product, place, price, and promotion in the creation of a marketing plan, students will learn the theory and practice of branding and identity, storytelling and communication, and the use of available technological tools that contribute to positive social impact.

Prerequisite(s): Junior standing.

Click here for the schedule of classes.