Nov 27, 2024  
ARCHIVED 2019-2020 Undergraduate Catalog 
    
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ARCHIVED 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 320 - Integrated Marketing Communications

4.00 credit hours
Considers how leading brands use all the tools of Promotion, including traditional advertising, direct marketing, public relations, event and sports sponsorships, web-based strategies and consumer sales promotions to effectively communicate with consumers. Emphasis is placed on branding, positioning and market segmentation. Students acquire the skills needed to create a comprehensive Integrated Marketing Communications plan for a consumer brand.

Prerequisite(s): MKTG 300 .


Click here for the schedule of classes.