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Apr 24, 2024
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ARCHIVED 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 350 - AMA Case Competition4.00 credit hours
Applies key marketing concepts while developing a comprehensive marketing and advertising plan for a leading company. The final submission will include commercials, print ads, web-based/social media strategies, coupons and rebates, contests, and sweepstakes. Fosters a better understanding of brand, positioning and segmentation strategies. Students participating in the course may have the opportunity to present their plan to marketing executives at the American Marketing Association Annual Collegiate Competition.
Prerequisite(s): MKTG 300 .
Click here for the schedule of classes.
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