Dec 21, 2024  
ARCHIVED 2020-2021 Undergraduate Catalog 
    
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ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 330 - Digital Marketing

4.00 credit hours
Explores the growing impact of Digital Marketing as an important component within the Promotion Mix. It examines methods for designing effective web-based marketing strategies using a range of digital tools. Emphasis is placed on social media, mobile marketing trends, e-commerce, search engine optimization, email marketing and online display advertising. Students develop the skills needed to evaluate the effectiveness of digital marketing strategies across product categories and industries.

Prerequisite(s): MKTG 300 .


Click here for the schedule of classes.