Nov 22, 2024  
ARCHIVED 2014-2015 Graduate Catalog 
    
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ARCHIVED 2014-2015 Graduate Catalog [ARCHIVED CATALOG]

MKT 570 - Marketing Management

3.00 credit hours
The analysis, planning, implementation, and coordination of marketing activities for the purpose of achieving organizational objectives. Topics include determination of target market segments, needs and opportunities, developing marketing strategies, and manipulation of elements in the marketing mix.

Prerequisite: None.


Click here for the schedule of classes.