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Apr 24, 2024
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ARCHIVED 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 120 - Consumerism and Black Culture2.00 credit hours
With over a trillion dollars’ worth of buying power, black consumers are commanding attention in the marketplace. By embracing traditional channels of communication and harnessing the power of social media, these consumers are engaging with brands in an unprecedented manner. As savvy shoppers, black consumers are seeking more authentic relationships with brands and corporations are making efforts to respond. This course will explore the range of factors that influence black consumer attitudes towards the marketing and advertising strategies used by major brands. Particular attention will be paid to the impact of culture on the consumer decision-making process.
Click here for the schedule of classes.
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