Nov 23, 2024  
ARCHIVED 2022-2023 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Graduate Academic Calendar
  Course Descriptions
  Graduate Programs
  Athletic Training
  Business Administration
  Education
  Financial Management
  Higher Education Leadership
  Human Resource Management
  Liberal Studies
  Occupational Therapy
  Organizational Leadership
  Physical Therapy
  Physician Assistant Studies
  Professional and Creative Writing
  Sport Leadership
  Academic Regulations
  Admission
  Financial Aid
  Student Expenses
  Student Services
  This is North Central
  Directories
  Campus Map
  Archived Catalogs
HELP
ARCHIVED 2022-2023 Graduate Catalog [ARCHIVED CATALOG]

MSPT 606 - Sport Promotion, Marketing and Public Relations

3.00 credit hours
Students explore marketing practices, procedures and operations utilized at all levels of sport. Focus areas include technologies for developing strategic marketing and practical applications as they pertain to a wide array of sport organizations and the use of analytics including both quantitative and qualitative data to drive key business decisions. Students are provided an introduction to the structure, function, role and effect of the media in the sport industry, including the foundational study of the principles and fundamentals of sports information and media relations.


Click here for the schedule of classes.