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Sep 07, 2024
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ARCHIVED 2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 300 - Principles of Marketing4.00 credit hours Presents an overview of Marketing as a principle, a discipline, and as a profession. Students examine all elements of Marketing including integrated promotional strategies, consumer behavior, and ethics and social responsibility. Emphasis is placed on the Marketing Mix (Product, Place, Promotion and Price) as students design and implement a comprehensive marketing plan.
Prerequisite(s): SBEN 100 and ECON 200 .
Click here for the schedule of classes.
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