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Nov 22, 2024
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ARCHIVED 2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]
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BUS 372 - Consumer Behavior3.00 credit hours
Theories and research regarding the consumer’s buying decision process: problem recognition, search for information, evaluation and decision and post-purchase assessment. Additional topics include consumer perception, personality, life style, communication patterns and their implications for marketing strategy.
Prerequisite(s): BUS 135 or concurrent enrollment; BUS 168 ; PSY 100 .
Click here for the schedule of classes.
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