Nov 22, 2024  
ARCHIVED 2015-2016 Undergraduate Catalog 
    
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ARCHIVED 2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 470 - Marketing Management

3.00 credit hours
An integrative course in marketing, addressing the process of strategic marketing planning for new and existing products/services through the use of case analysis. Management of the marketing mix through the marketing plan is stressed throughout the course. To be taken as the final course in marketing major.

Prerequisite(s): Senior standing.


Click here for the schedule of classes.