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May 14, 2024
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ARCHIVED 2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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BUS 393 - Market Research3.50 credit hours
A study of research methods used in marketing, including research design, gathering and interpreting of field and/or secondary data, presentation of research conclusions and projections for the future. In order to successfully participate, students must be exposed to marketing principles and theories and preferably have some exposure to consumer behavior activities. Laboratory required.
Prerequisite(s): BUS 168 and BUS 241 ; BUS 372 recommended.
Click here for the schedule of classes.
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