May 02, 2024  
ARCHIVED 2016-2017 Undergraduate Catalog 
    
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ARCHIVED 2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

COM 350 - Public Relations Strategy and Implementation

3.00 credit hours
An advanced-level course in PR examining organizational principles, applied theory and strategic planning practices—including social media integration—underscoring the effective management of public relations. Team-based applications of PR research planning, tactics and implementation for real-world clients. The course also emphasizes best practices in PR writing across platforms.

Prerequisite(s): COM 250  and MED 225 , or instructor consent.


Click here for the schedule of classes.