May 29, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

Marketing, B.B.A.


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Marketing emphasizes processes for creating, communicating, delivering and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers' needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.

For additional programs and courses in this department, see Management and Marketing .

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