BUS 470 - Marketing Management

3.00 credit hours

An integrative course in marketing, addressing the process of strategic marketing planning for new and existing products/services through the use of case analysis. Management of the marketing mix through the marketing plan is stressed throughout the course. To be taken as the final course in marketing major.

Prerequisite(s): BUS 368, BUS 372 and BUS 378.

Click here for the schedule of classes.