May 28, 2022  
ARCHIVED 2020-2021 Undergraduate Catalog 
    
ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 300 - Principles of Marketing

4.00 credit hours
Presents an overview of Marketing as a principle, a discipline, and as a profession. Students examine all elements of Marketing including integrated promotional strategies, consumer behavior, and ethics and social responsibility. Emphasis is placed on the Marketing Mix (Product, Place, Promotion and Price) as students design and implement a comprehensive marketing plan.

Prerequisite(s): SBEN 100  and ECON 200 .


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