Jun 22, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

MKTG 480 - Marketing Management

4.00 credit hours
Reinforces topics covered in previous marketing courses such as: consumer behavior, marketing research, professional selling and integrated marketing communications. Student teams work with business clients from the community to develop a comprehensive marketing plan with a special emphasis on marketing strategy (target market and marketing mix). Ideally, this course should be taken as one of the final courses in the marketing major.

Prerequisite(s): MKTG 300 , MKTG 320  and Senior standing.
Cardinal Directions Designation(s): Community Engaged Learning.

Click here for the schedule of classes.