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Nov 27, 2024
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2024-2025 Graduate Catalog
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MBUS 622 - Global Marketing Management 3.00 credit hours
This course prepares you to be an empathetic, knowledgeable and effective marketer overseeing marketing activities across borders. Building upon the fundamental concepts of marketing, the course will discuss key considerations on the impact of the cultural, economic, political and technological environments on global marketing decision; analyze the significance of customer value; identify key criteria on global market targeting and positioning; and apply strategies for global marketing mix (product, price, place and promotion) designs. This course will appeal to students interested in marketing, global and international business, global studies and business and society.
Prerequisite(s): MBUS 520 .
Click here for the schedule of classes.
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