Oct 15, 2024  
ARCHIVED 2020-2021 Undergraduate Catalog 
    
ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 310 - Consumer Behavior

4.00 credit hours
Examines the various stages of the consumer buying process from problem recognition to post-purchase evaluation. Emphasis is placed on the cultural, psychological and sociological, factors that influence consumer decision making. Students develop the skills needed to investigate consumption patterns across distinct populations.

Prerequisite(s): MKTG 300 .


Click here for the schedule of classes.