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Dec 22, 2024
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ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 310 - Consumer Behavior4.00 credit hours
Examines the various stages of the consumer buying process from problem recognition to post-purchase evaluation. Emphasis is placed on the cultural, psychological and sociological, factors that influence consumer decision making. Students develop the skills needed to investigate consumption patterns across distinct populations.
Prerequisite(s): MKTG 300 .
Click here for the schedule of classes.
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